Mastering Your Home Service Business: The Art of Answering the Phone

If you're a home service business owner, this one's for you.

When the phone rings with a potential customer on the other end, it's your moment to shine. Hi, I'm Zach Touchon from Fading Square Marketing, where we specialize in helping home service providers like you attract more customers and make that phone ring.

The Importance of Answering the Phone: Did you know that 40% of home services consumers who call from search end up making a purchase? That's right, whether it's from a Google ad, a Facebook ad, or a referral, every call is a potential sale waiting to happen. And here's the kicker: phone calls convert to 10-15x more revenue than web leads. So, the key is to get that client on the phone because that's where the magic happens.

The Problem of Unanswered Calls: Unfortunately, 18% of home services calls go unanswered on weekdays, with a whopping 41% going unanswered on weekends. If nobody answers the phone, your chances of capturing that business plummet. Customers will simply call someone else, and you'll miss out on valuable opportunities.

Creating a Positive Customer Experience: But it's not just about answering the phone; it's also about providing a great experience. Did you know that 80% of customers say the experience a company provides is as important as its products and services? From the moment you answer the phone, customers are judging you based on your professionalism, attitude, and ability to address their needs.

Crafting the Perfect Voicemail: That's why it's essential to have a professional voicemail greeting that reflects your brand and invites callers to engage further. Keep it short, informative, and friendly, and don't forget to include alternative modes of communication like email or text.

The Power of Listening: Once you've answered the phone, listen carefully to the customer's needs. Ask probing questions to understand their situation and determine if you can help them. Remember, there's no point rushing to a job if you're not the right solution for their problem.

Providing Price Estimates: When it comes to pricing, be transparent but cautious. Offer a price range based on the information provided, but emphasize the need for an in-person assessment for accurate pricing. This shows professionalism and helps manage customer expectations.

Mastering the art of answering the phone is crucial for the success of your home service business. It's your first chance to make a great impression and secure valuable leads. By following these tips, you'll be well on your way to converting more calls into customers and growing your business.

Whether you need help generating more leads or refining your customer service strategy, Fading Square Marketing is here to support you every step of the way. Visit us at fadingsquare.com to learn more about how we can help your business thrive.

Remember, every call is an opportunity, so pick up that phone and make it count!